Zoom In Media - UKRAINE

Here is freshly new results from Zoom in Media porject in Ukraine. Thank you for everyone who participated and helped to gather all the information. The research was attended by youth aged 14-30 years, the average age is 17 years old. This research suggests that all youth of Ukraine are being exposed to alcohol marketing through various channels. This is the situation in a country with not strong restrictions on alcohol advertising.

Members of Better Ukraine in Kiev National University were talking about Zoom in Media project:

    SCSCA

 

1. Description of a test group.


The research was attended by youth aged 14-30 years, the average age is 17 years old. Over 50% of respondents were people aged 19 years. Most of the respondents are women.


2. Sources of advertisements.


One of the objectives of the study was to identify where mostly young people meet with advertisements or other type of marketing of alcohol beverages. Most of ads (troll1, billboard, citylight, streetlines, business cards2, posters etc.) are on the streets of cities of Ukraine - 49% of respondents; Internet (banners, doorway pages3, spam - 18%; TV – 15%; Radio – 8%; Ads. Inside of the stores – 4%; Newspapers/ magazines – 3%; Others (leaflets, clubs, bars, pubs) – 3% . Our respondents meet the advertising of alcohol during the sponsored different events but all ads are in frame of law. Chart 1 shows the distribution of all registered answers.

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